Name: Joe Bastianich
Job: Food and wine entrepreneur
The 43-year-old has amassed an empire of more than two dozen restaurants (including Del Posto, Otto and Babbo), three Italian wineries and the hugely popular Italian food emporium Eataly.
As Mario Batali’s partner and Lidia Bastianich’s son/partner, the restaurateur’s been in the limelight since fleeing a job as a Wall Street trader to open Becco two decades ago. Now, starring as a judge alongside Gordon Ramsay on Fox’s “MasterChef,” an “American Idol”-style food competition, Bastianich is becoming an even more familiar face to audiences here and in Italy (where a popular Italian version of the show airs, and where Bastianich, whose family has Italian roots, maintains a home).
MAN OF LA MANGIA: Between global jaunts, Bastianich touches down in a Flatiron office.These days, world domination is on the agenda. In 2011, Batali and Bastianich opened Pizzeria Mozza in Singapore, and Bastianich has just returned from a scouting mission to Hong Kong with plans to launch three new restaurants, including the Asian version of Lupa.
“The Chinese just love Italian,” he says distractedly, while multitasking on his BlackBerry Torch from his box-filled office on the 10th floor of an old building in the Flatiron District.
In a green wool Burberry jacket, navy V-neck vest and fitted gray pants imported from Italy, the Bayside, Queens, native looks distinctly European. The form-fitting suit hugs his slim frame — a fashion choice he can comfortably make since dropping some 50 pounds five years ago.
The suit and tie’s not routine, he says: “I have a dinner meeting tonight — if not, I wear jeans.” One thing he always sports is a distinctive black, diamond-encrusted Lucien Pellat-Finet skull bracelet — “given to me by a good friend,” he says mysteriously.
Décor: The office on 20th Street and Park Avenue is strategically located a few blocks from Eataly, the sprawling food and wine market Bastianich and Batali launched in 2010.
The work space hints at industrial — big windows, exposed pipes, dark wood floors, mustard walls. But with boxes of wine and beauty products, (they’re launching a beauty bar in Eataly) spilling out from the junk corner, it’s more thrown together than styled.
There’s a reason for that — Bastianich is not one to linger around the office. He spends most of his time jetting from restaurant to restaurant, and he’s been doing summers in Italy tending to his vineyards and shooting “MasterChef.” But his office houses his design, marketing and finance teams, and various other support players in his kingdom.
No comments:
Post a Comment